MERCH TROOP — Seattle brand activations
Write the activation as a guest action

Planning worksheet, not a quote or booking confirmation.

What is the guest action in one sentence?
Answer / owner: ______________________________

Why does the chosen object belong in this campaign?
Answer / owner: ______________________________

Who owns the invitation, conversation, production and pickup?
Answer / owner: ______________________________

DECISION SHEET
Action | What the guest actually does | Use a concrete verb.
Meaning | How that action relates to the campaign | Give the choice a purpose.
Object | What the participant receives | Review product and decoration together.
Ownership | Who runs each part of the encounter | Make agency and production roles explicit.

Event date: __________________
Venue: __________________
Guest estimate: __________________
Open decisions: __________________

Contact Merch Troop: contact@merchtroop.com | (562) 614-4800
Source: https://seattlebrandactivations.com/guides/participation-brief/