MERCH TROOP — Seattle brand activations
Measure what the station can actually tell you

Planning worksheet, not a quote or booking confirmation.

Which operational measures will change a future decision?
Answer / owner: ______________________________

At what stage is each item counted?
Answer / owner: ______________________________

Which campaign outcomes require separate measurement?
Answer / owner: ______________________________

DECISION SHEET
Completed items | Items handed to guests | An operational count, not sales attribution.
Choice mix | Selections by approved option | Useful for assortment planning.
Remaining stock | Unassigned and uncollected items separately | Useful for allocation review.
Crew observations | Specific friction or recurring questions | Context for the next brief, not a survey.

Event date: __________________
Venue: __________________
Guest estimate: __________________
Open decisions: __________________

Contact Merch Troop: contact@merchtroop.com | (562) 614-4800
Source: https://seattlebrandactivations.com/guides/activation-measures/